While at The Sadie Collective, I served as the lead designer for the 6th Annual Sadie T.M. Alexander Conference for Economics and Related Fields, held at the Brookings Institution, the Urban Institute, and at the White House in Washington, D.C. With a tight two-week turnaround, I developed a full suite of branded assets for this sold-out event, which welcomed over 300 attendees from 60+ institutions.
The conference featured a distinguished lineup of speakers, including Thasunda Brown Duckett (CEO, TIAA), Dr. Helene Gayle (President, Spelman College), and Wawa Gatheru (Founder, Black Girl Environmentalist), among 30+ other influential voices.
Conference deliverables included:
PowerPoint presentations
Printed agenda and reception program
Posters and brochures
Branded social media graphics and digital promotions
In addition to the conference, I also designed a range of standalone assets for the broader organization, including:
Logos and graphic templates
Annual report layout
Conference photography by Annan Productions LLC
Logo for the 2025 conference in Washington D.C. I was inspired by camp badges.
I explored a few concepts before the team and I landed on the final version. I drew inspiration from nature and the city's architecture, aiming for a look that feels youthful and playful.
I approached the design of their 2023 Annual Report with the aim of capturing the boldness, energy, and forward-thinking nature of their mission. Take a look at the PDF here.
For this report, I drew inspiration from the vibrant energy of the conference I was fortunate to attend that year. My goal was to create something that conveyed movement and dynamism while remaining professional. This project was assigned toward the end of my contract, so after my departure, the intern continued some of the work. Take a look at the PDF here.